Senior Country Manager - Finland

IGaming

iGaming | Performance-driven | Commercial execution

Do you want to own and accelerate growth in one of Europe’s most distinctive iGaming markets – with a clear commercial mandate, strong performance focus and the backing of experienced central teams?

We are now looking for a Senior Country Manager for Finland with proven experience from the Finnish iGaming / betting market. This is a highly commercial, hands-on role focused on growth, profitability and execution, working closely with central teams across marketing, CRM, product and analytics.

The role comes with clear commercial accountability and performance ownership, while allowing you to focus on execution and impact rather than carrying full P/L responsibility.

Your mission

As Senior Country Manager for Finland, you will:

• Drive commercial performance in the Finnish market together with central specialist teams

• Own growth initiatives based on CPA-driven budgets and LTV optimisation

• Lead and optimise performance against clear KPIs, including:

  • NGR

  • RMA

  • Deposits

  • Retention

  • CPA

• Act as a strong commercial stakeholder and requirement-setter towards marketing, CRM, affiliates and product

• Ensure delivery in a matrix organisation, achieving results through cross-functional teams

• Leverage deep local market insight to maximise impact across:

  • Local acquisition channels

  • Affiliates

  • Payment behaviours

  • Player preferences and cultural nuances

    
    

What we are looking for

Must-have experience

• Proven operational experience in Finland within iGaming / betting

  
  

   (e.g. Country Manager, Growth, Commercial or Performance roles)

• Deep understanding of:

  • Finnish players and culture

  • Local marketing channels

  • Affiliate landscape

  • Payment methods and player behaviour

• Hands-on experience managing CPA-based budgets and LTV optimisation

• Strong track record of driving performance against commercial KPIs

• Ability to deliver results through others in a complex, matrix setup

• Fluent in Finnish and English

  
  

Your profile

• Commercial, analytical and data-driven

• Hands-on and execution-focused

• A clear prioritiser who focuses on impact over activity

• Thrives in a fast-paced, performance-oriented environment

• Comfortable working with multiple stakeholders and central teams

  
  

When this role is the right fit

This role is ideal for you if you:

• Are a senior profile with deep expertise in the Finnish iGaming market

• Want to focus on commercial growth and execution, not administrative P/L ownership

• Bring solid market depth rather than a generalist background

• Have owned revenue-driving initiatives beyond pure brand or awareness work

For clarity and transparency:This role is not designed as a junior step, a generalist position, or a brand-only marketing role. Success is defined by commercial impact, local expertise and measurable performance.

Why this is an attractive opportunity

• Clear ownership of a key regulated iGaming market

• Senior role with real commercial influence

• Strong central organisation and specialist support

• Performance-driven culture with clear KPIs

• Opportunity to make a visible impact using your market expertise

  
  

Apply to today and become our clients Country Manager in Finland :)

Send cv or Linkedin profile to info(at)mccloudmiller.com