Performance Marketing Specialist - I-gaming - Stockholm - TILLSATT
Uppdaterat: 28 sep. 2021
We are looking for a performance marketing specialist to our client. The role is based in Stockholm. You will be a crucial team member working closely with management to ensure our continuing growth with in I-gaming.
You will expand the digital growth & marketing team, we are looking for an experienced and data driven Performance Marketing Specialist. As a Performance Marketing Specialist, you'll work in the Digital & Growth Marketing team to support key growth initiatives. You'll be responsible for driving revenue for the business through paid and organic digital campaigns. The Performance Marketing Specialist is responsible for planning, developing, implementing, and managing all paid search campaigns on Google, Yahoo and Bing, as well as other search and display marketing engines. You will also ensure that content is search-engine friendly and optimized to increase our company’s profitability.
Implement and develop the company’s search engine marketing and pay-per-click (PPC) advertising strategies
Analyze, execute, and optimize SEM/PPC campaigns in AdWords
Perform SEO research (Analyze keywords, web traffic, and market trends) and identifying effective content and keywords
Setting up and optimizing Google Analytics goals and tracking/conversion pixels
Implement best SEO practices and techniques
Measure results, make recommendations and implement changes and enhancements in the SEM programs in place
Performing A/B testing & ROI optimization
Leverage the best SEM and paid media platforms and tools as well as staying up to date with industry trends (Google AdWords, Yahoo, Bing Paid Search, Google Shopping, Kenshoo, Marin)
Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing
Knowledge of standard and current SEO practices
Strong analytical skills and data-driven thinking with solid knowledge of analytics and reporting tools (e.g Google Analytics, etc.) ability to derive actionable conclusions from large data sets
Strategic thinker willing to roll up sleeves and execute strategies
Skills in managing complex processes with multiple business owners
Open to experiment and willingness to fail and iterate
Excellent communication and presentation skills
Want to take global leadership and change the competitive landscape for Game Studios, Game Operators and Lead Generation within the I-gaming industry by providing your expertise in the field of digital marketing - THEN THIS IS FOR YOU!
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